---
title: "Do You Know Jason's Perfect Cold Email Template?"
section: "Fundraising"
sectionId: "fundraising"
date: "2026-05"
---

A cold email to an investor should read like a movie trailer — not the whole film.

## The formula

Keep it short and to the point. A great cold email has two parts:

**1. A short, personalised intro (1–2 sentences)**

Explain why you're reaching out to this specific investor. Reference their portfolio, their writing, or their stated focus area. Generic openers get deleted.

**2. The numbers**

Then give them the facts that matter:

- How many customers or users you have
- How you make money
- Last 3 months of revenue (month by month)
- A link to a quick product demo (a Loom recording works well)

If you have strong charts — include them. Show, don't tell.

## The key principles

- **Short beats long.** The more words, the less likely it gets read. Every sentence must earn its place.
- **Numbers over narrative.** Traction data is more convincing than any description of your vision.
- **It's a trailer, not a movie.** The goal is to get a meeting, not to close a deal. You don't need to explain everything — just enough to make them curious.

## What to avoid

- Long introductions about who you are and your background.
- Jargon or marketing language.
- Vague claims with no supporting data ("we're seeing incredible growth").
- Attachments — link to a deck instead, or offer to share it on request.