---
title: "LinkedIn Posts"
section: "Marketing"
sectionId: "marketing"
date: "2026-05"
---

*Based on a founder LinkedIn content template.*

Posting on LinkedIn isn't about going viral. It's about building trust before a conversation ever happens. If someone's read your posts for a few months, the first call feels very different.

## General rules

- Write your own hook at the start to stop the scroll. No "in today's fast-paced world…" clichés.
- End with three relevant hashtags — no more.
- Always pair the post with an image or video that earns the stop.

## The five post types that matter

**1. Thinking in public**
Share how you're approaching a problem, a decision you're weighing, or something you're still figuring out. Not advice. Not a lesson. Just your perspective as it's forming. This is often the fastest way people understand how you think, and that matters more than polished opinions.

**2. Operator context**
Talk about what you're seeing in your market, what customers are asking for, or where things feel off. It hits differently when it comes from someone actually inside the work. It doesn't need to be loud or bold — just honest and specific.

**3. Building updates**
What your team is shipping, what broke, what you're doubling down on, or what changed your mind. These don't need to be announcements. Progress, tension, and small wins are usually more interesting than big claims.

**4. Customer moments**
Real interactions where something clicked, improved, or surprised you. Not testimonials or case studies — just moments that show how the work shows up in the real world. People can tell when it's genuine.

**5. EGC (employee-generated content)**
When employees share what they're working on, what they're learning, or what they care about. This is why executive and employee posts often outperform company pages. People follow people, not logos.

## AI editing prompt

Use this to polish a draft without losing your voice.

> **Role:** Professional LinkedIn Post Editor.
>
> **Objective:** Check the draft for grammar, spelling, hook quality, and call-to-action.
>
> **Editing guidelines:**
> Keep the text the same — only fix grammar and spelling errors.
> Add three relevant hashtags at the very bottom.
> Add your own hook at the beginning to stop the scroll. No "In today's fast-paced world..." clichés.
>
> **Output format:** Return the edited post only — no commentary or explanation. Simply respond with the edited post.
>
> **Prompt:** Please review this LinkedIn post for quality, grammar, spelling, and engagement:
> [paste your draft here]