---
title: "Do You Have a Growth Plan Properly Resourced?"
section: "Operational Excellence"
sectionId: "operational-excellence"
date: "2026-05"
---

## What Investors Want to See

When raising money, investors expect a clear growth plan. That means mapping out — down to the dollar — how you will deploy the capital you are raising and what growth it will produce.

Without this, you are asking investors to trust your instincts rather than your analysis.

## Growing vs. Zombie Mode

Every startup is either growing or dying. "Zombie mode" is the trap where a company is neither growing meaningfully nor failing fast enough to prompt a pivot — it is just surviving and consuming capital. A clear growth plan forces you to commit to a trajectory.

## Three Scenarios

At LAUNCH, founders are encouraged to model three growth scenarios:

| Scenario | MoM Growth |
|---|---|
| Conservative | 5% |
| Moderate | 10% |
| Optimistic | 20% |

For each scenario, map out exactly how you will achieve those numbers based on data you already have — not optimism.

## SaaS Example

If you run a SaaS business, ask yourself:

- How many new salespeople will it take to hit 20% month-on-month growth?
- How many months does it take for an average salesperson to fully pay for themselves?

Once you know these unit economics, you can model growth accurately for years to come. The numbers become a framework, not a guess.

## The Bottom Line

A growth plan is not a pitch deck slide — it is an operational tool. It forces rigour in how you think about deployment of capital and creates accountability for the targets you set. Investors fund the plan; you have to execute it.