Fundraising
Do You Understand SEC Rules Around Fundraising?
Fundraising from investors is a regulated activity in the US. Understand the rules before you start — violations can derail future rounds and create serious legal liability.
The two main exemptions
Most early-stage startups raise under one of two SEC exemptions:
506(b) — the most common route
You can raise from up to 35 non-accredited investors (though this is rare in practice) and an unlimited number of accredited investors. The key restriction: you cannot talk about the raise publicly. No social media posts, no press releases, no public announcements about your fundraising round.
506(c)
You can solicit investors publicly — announce it, post about it, market it. The trade-off: you must verify that every investor is accredited by reviewing documentation (W-2s, letters from a lawyer or accountant are most common). This takes significantly more time and cost, and most founders hire a service to manage the verification process.
Accredited investors only
Unless you're raising under a specific exemption that permits otherwise, only take money from accredited investors. In the US, an accredited investor generally means someone with:
- Net worth over $1 million (excluding primary residence), or
- Income over $200,000 per year ($300,000 with a spouse) for the past two years.
Taking money from non-accredited investors can complicate or block future fundraising rounds.
A note on friends and family
If you take $50,000 from a family member who isn't accredited, ask yourself: what happens to that relationship if the company fails? The risk is not just legal — it's personal.
The rule of thumb
- Only take money from accredited investors.
- Don't talk about your raise publicly unless you're under 506(c) and have verified accreditation in place.
When in doubt, talk to a startup lawyer before you start accepting money.