Fundraising
Do You Know Jason's Perfect Cold Email Template?
A cold email to an investor should read like a movie trailer — not the whole film.
The formula
Keep it short and to the point. A great cold email has two parts:
1. A short, personalised intro (1–2 sentences)
Explain why you're reaching out to this specific investor. Reference their portfolio, their writing, or their stated focus area. Generic openers get deleted.
2. The numbers
Then give them the facts that matter:
- How many customers or users you have
- How you make money
- Last 3 months of revenue (month by month)
- A link to a quick product demo (a Loom recording works well)
If you have strong charts — include them. Show, don't tell.
The key principles
- Short beats long. The more words, the less likely it gets read. Every sentence must earn its place.
- Numbers over narrative. Traction data is more convincing than any description of your vision.
- It's a trailer, not a movie. The goal is to get a meeting, not to close a deal. You don't need to explain everything — just enough to make them curious.
What to avoid
- Long introductions about who you are and your background.
- Jargon or marketing language.
- Vague claims with no supporting data ("we're seeing incredible growth").
- Attachments — link to a deck instead, or offer to share it on request.