Do You Know What Problem(s) Your Product Solves?

From the Jason Calacanis startup checklist.

The answer to this question can guide your entire product roadmap. Another way to phrase it: Why does your product exist?

Examples:

• Superhuman exists to make email faster
• Uber exists to connect riders with drivers for faster and cheaper rides
• Shopify exists to make entrepreneurship easy on the internet

Ask yourself:

• How important is that problem to your customers?
• How are they currently solving it? (Gmail? Yellow cabs? Excel?)
• How is your solution better than the current solution?

When building a technology company, the answer should always be some combination of faster, cheaper, and better:

• Uber helps people get rides faster and cheaper (which is better!)
• Superhuman makes email faster and better (but not cheaper)

Remember: winning founders know this is a race for credibility — do you deliver what you say you will?